Data analysis

Overview

The most common project is a “blank-slate” analysis, where we take your data and simply aim to create meaning from it. You can ask specific questions that you think can be answered by the information you’ve collected, or just pass it off to us and let us see what we can find. This approach typically incorporates supplementary statistical analysis, including hypothesis testing and data forecasting.

Previous Projects

• Partnered with an investment firm to analyze the preferences of various user demographic combinations. Performed clustering on different groups of investors to form a more efficient and targeted marketing strategy.
• Worked with a reputable Australian restaurant chain to uncover bottlenecks within their online sales funnel, optimize their analytics dashboard, and forecast future sales.
• Collaborated with a major U.S. sports league to analyze the impact of COVID-19 on user engagement.
• Hired by a Canadian pharmaceutical team to create a targeted marketing plan based on previous sales patterns from their current base of clients.